Rebranding is a natural stage for a dynamically developing organization, as well as a step towards market trends.
Rebranding is the next stage in the concept of renewing the UzRCE, which is included in medium and long-term development strategy of the Company, and symbolizes a new stage in the history of development.
The rebranding is intended to make the image of UzRCE more holistic, recognizable, and consistent with its new goals and objectives.
As part of the rebranding, a new brand name (logo) was developed, which is based on the key characteristics of UzRCE activities.
In the process of development of the brand name, special attention was paid to the role and positioning of the modern UzRCE in the financial market, as well as the level of awareness of the target audience.
The main essence of the new brand name are the ideas of communication, progress and unity with financial market participants.
The new logo style, made in the form of a rhombus formed from dynamic “arrows” of exchange quotations, demonstrates the desire for growth and constant development, dedication and sustainability.
The inscription «UzCE» means Uzbek currency exchange and the inscription “Uzbek exchange” represents the process of universalization of UzRCE.
At the same time, the red color symbolizes strength and well-being, emphasizes confidence and leadership, and in addition characterizes the image of a dynamic, innovative financial organization, meanwhile the gray color symbolizes reliability, stability, security, common sense and intelligence.
The new brand name will increase the awareness of the UzRCE, as well as reach a new level of positioning for investments among issuers, investors and professional participants in the financial market.
It is important to note that in the near future the visual component of the corporate style will also change, including the design of the office, the interface of the website and trading platforms, and corporate attributes will be developed.